Peals of laughter
and wobbly sirens of criticism filled the air after the Congress apparatchik
was shaken, stirred and shot down the throats of his vote base. The footage
went viral with unique forms of caricaturing to testify below each clip or
line. A school of jokes swam across the seven seas to plant a red nose on Mr.
Gandhi. On the other side of the pond, the saffron camp would place barfi in
each other’s mouths to celebrate their first inroad en route mission 272.
The interview places
a mirror before the BJP. While Rahul's periodic escape to women empowerment and
a new India is trolled, one may want to shift the locus to the wads of currency
placed before the PR machine. For those who condition the public for a living,
a lot has been achieved. Within a few feet of a free fall, any publicity is
good publicity. And Rahul provided the right amount of ballast in the project.
The only meaningful image makeover would be along the lines of George W Bush.
Inverted text books and confusing New Zealand with Sri Lanka is the perfect
recipe for an image overhaul. And with apparent ease, the congress Vice
President seems to tune in to this wavelength. While the urban middle class
driving around in their colourful, matted hatchbacks roll on the floors of
their drawing rooms in laughter, they miss out on the fluids that transpire
about the core of voter space- the masses.
While the English
media steamrolls Rahul in a clown car, the vernacular press plants promise and
empathy. Simple repetitive answers in English when directly translated to
vernacular media iron out the alarming features observed only by anglicized
viewership. Just like the hand stamps on nightclub queues that are visible only
under white light. The vernacular viewership would easily question the Rahul
bashing and dismiss the over enthusiasm of the English media. In the end, a
simple message is communicated to the masses in their own language. This, over
and above the praise and promise from the international media deemed irrelevant
by the opposition and their ilk.
The subjects of
mission 272 sit back and sip on their martini in anticipation of a landslide.
But the architects for sure have a thought process in their labs. A battle of
the PRs is often bloody, especially when fought on political fields. The rise
of NaMo would mean total powerlessness for at least a decade, something aging
congressmen cannot afford. Valiant attempts by the septuagenarians by prodding Dentsu
with their walking sticks will try to botch up the mission 272 by the rival
camp. A fractured mandate is better for the congress for lobbying and coalition
will ensure a veiled presence in some form. A case of not going for a win but a
draw to save the series.
Who cares about the
spirit of the game anyway?
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